Why Elsy exists
The story behind the product, and the people building it.
What we're building
Elsy is an AI voice companion for older adults. Daily conversation, reminders, routine, and a memory of your life that stays true as the years pass. Family can be part of it too: the people you invite see how you're doing, and can lend a hand when you want one.
We believe that when keeping track starts to take more effort, people deserve real help without giving up the driver's seat. Staying in charge of your own life shouldn't end the day you accept a little support.
The team
Morten Fillipsen
CEO, Co-founder
Built Elsy from personal experience with his father's cognitive aging. Previously spent 8 years at Vivino, scaling consumer products globally. Based in Singapore.
Oleg Parinov
Chief Product & Technology Officer, Co-founder
Former Head of Product and Engineering at Vivino. Leads Elsy's product development and technical architecture. Based in Denmark.
Where we are today
Elsy speaks 15 languages and is available in the Apple App Store and Google Play Store. Our focus is on continuously improving Elsy's conversational quality, her memory, and the wellbeing picture families see. Understanding of dementia and cognitive aging is still evolving, and we follow the research closely. We're based in Singapore, registered as Elsy Labs Pte. Ltd.
We're in conversation with dementia care experts, memory clinics, and academic researchers across Denmark and Singapore. If you're a clinician, researcher, or care professional interested in what we're building, we'd welcome the conversation.
hello@helloelsy.com