Why Elsy exists
The story behind the product, and the people building it.
What we're building
Elsy is an AI voice companion for older adults experiencing cognitive aging. It provides daily conversation, emotional support, reminders, and routine. For families, it provides something that didn't exist before: a clear, respectful window into their loved one's wellbeing between visits.
We believe that as memory and routine start to slip, people deserve more than silence between visits. And families deserve more than worry.
The team
Morten Fillipsen
CEO, Co-founder
Built Elsy from personal experience with his father's cognitive aging. Previously spent 8 years at Vivino, scaling consumer products globally. Based in Singapore.
Oleg Parinov
Chief Product & Technology Officer, Co-founder
Former Head of Product and Engineering at Vivino. Leads Elsy's product development and technical architecture. Based in Denmark.
Where we are today
Elsy supports over 12 languages and is available in the Apple App Store and Google Play Store. Our focus is on continuously improving both Elsy's conversational quality and the wellbeing insights we deliver to families. Understanding of dementia and cognitive decline is still evolving, and we follow the research closely. We're based in Singapore, registered as Elsy Labs Pte. Ltd.
We're in conversation with dementia care experts, memory clinics, and academic researchers across Denmark and Singapore. If you're a clinician, researcher, or care professional interested in what we're building, we'd welcome the conversation.
contact@helloelsy.com